Predictable high ticket work. Without running top of funnel yourself.
Monarc applies pressure to your pipeline: the site, the search, the ads, and a person who calls every lead within five minutes. You run the installs.
SEARCHED
"whole home audio" plus your town
Lands on a page built for that exact search, with your ad above it.
CALLED IN 5 MINUTES
By a person, in your name
Qualified against your pricing floor and service area.
BOOKED
On your calendar
You show up to the appointment. That's the whole job.
Being a home integrator is hard.
The owner is coming up with the marketing, taking the sales calls, attending the appointments, and doing the installs. Top of funnel gets whatever time is left, which is none. So the high ticket work comes in waves: a great quarter off one referral, then a quiet one.
WHAT YOU WANT
Predictable high ticket work
Whole home projects on the calendar every month. Not a service call, not a TV mount.
WHAT'S IN THE WAY
No time to run top of funnel
Search, ads, the website, and follow-up all need daily attention. The trucks are out. It doesn't happen.
WHAT IT COSTS
The lead you never saw
A buyer searching tonight books with whoever calls first. A form fill that waits a day is gone.
Sign with Monarc. Get more high ticket work.
We run top of funnel end to end. One kickoff meeting, then it's live and reported every week.
KICKOFF
One meeting
Fifteen minutes to apply, one meeting to start. We run a questionnaire: your services, the brands you spec per service, your pricing floor, your service area, calendar access.
DAYS 1 TO 14
Built and live
New site or takeover of yours. One landing page per service and per service area. Google Business Profile. Managed Google Ads running behind the pages.
EVERY LEAD
Called in five minutes
A person, 9am to 7pm Eastern, Monday to Friday. Qualified on your pricing floor and service area, booked straight into your calendar, email follow-up after.
EVERY WEEK
Reported and improved
A PDF in your inbox every week: leads, calls, booked, showed, sold, spend. Fifteen minutes on a call once a month.
What's actually in it.
One landing page per service and per area
Whole home audio in Annapolis gets its own page. So does lighting control in Severna Park. That is how a #1 ranking happens on the searches buyers actually make.
A person answers, not a bot
Five minutes from form fill to phone call, in your name, on your calendar. Nine to seven Eastern, Monday to Friday.
Managed Google Ads behind every page
Buyers already searching get a page built for that search and an ad on top of it. Ad spend is yours, paid to Google from your own account. $1,000 a month minimum recommended.
You own everything
The site, the landing pages, the reporting data. Walk at day 60 and all of it stays with you.
FLUENT IN THE ECOSYSTEMS YOUR SHOP RUNS
LUTRON · CONTROL4 · CRESTRON · SAVANT · JOSH.AI · SONOS · JAMES LOUDSPEAKER · KALEIDESCAPE · UBIQUITI
One search term. $500k and counting.
We ranked an integrator #1 for "whole home audio in Annapolis." A contractor restoring a Georgian Colonial found that page: $70k of James Loudspeaker, whole home audio indoors and out, wired from rough-in. That one contractor is now over $500k in lifetime value. Separately, $2.5k of Google Ads pulled a $91k waterfront great room fitted with Lutron Ketra lighting, and a $50k Control4 and Lutron retrofit in a Baltimore penthouse.
RANKING
#1
"whole home audio in Annapolis"
ONE SEARCH TERM
$70K
Georgian Colonial, James Loudspeaker throughout
$2.5K OF ADS
$91K
Waterfront great room, Lutron Ketra lighting
LIFETIME VALUE
$500K+
From that one contractor, still growing
FOUR YEARS IN THE TRADE
Marketing, selling, and installing low voltage in high end homes.
LUTRON CERTIFIED
Lighting control sold, specified, and installed from the panel out.
AIA PRESENTATIONS
Teaching architects the low voltage layer of their own drawings.
CEDIA WORKSHOPS
Hands-on training at the industry's own conventions.
Questions integrators ask.
"We get all our work from referrals."
Good. Keep them. Referrals come in waves; search doesn't. The site and the ads catch the buyer who has never heard your name and is searching right now.
"Who actually answers the leads?"
A person on our side, 9am to 7pm Eastern, Monday to Friday. Call within five minutes, email follow-up, booked on your calendar. A lead after 7pm gets the first call at 9am.
"What if it doesn't work?"
The first 60 days are a pilot. No setup fee. At day 60 you continue on a 6 month term, or you walk with the site, the pages, and the data.
"Do I need a new website?"
Not always. If you have the HTML, we take your existing site over onto our hosting. If not, we build one.
"What do you need from me?"
One kickoff meeting. Your services, the brands you spec per service, your pricing floor, your service area, and calendar access. Then we build.
"How much is ad spend?"
Yours, paid straight to Google from your own account. We recommend a minimum of $1,000 a month. During the pilot we match $1,000 of it.
Two tiers. Both start with a 60 day pilot.
LEVEL 1
Site, search, and ads. Reported weekly.
Monthly retainer. Ad spend on top, paid to Google from your own account. $1,000 a month minimum recommended.
- Website: new build, or takeover of yours
- One landing page per service and per service area
- Managed Google Ads behind those pages
- SEO: local, Google Business Profile, content, technical
- Weekly PDF report. One 15 minute meeting a month
LEVEL 2
Everything in Level 1, plus First Responder.
Monthly add-on. Never sold on its own, because it runs on the site and forms we manage.
- A person calls every lead within five minutes
- 9am to 7pm Eastern, Monday to Friday
- Qualified on your pricing floor and service area
- Booked straight into your calendar, email follow-up after
- Month to month. Add it or drop it any time
60 DAY PILOT
Start on Level 1. No setup fee. We match $1,000 in ad spend during the pilot.
DAY 60
Continue on a 6 month term, or walk.
YOU KEEP THE WORK
The site, the landing pages, and all reporting data stay with you either way.